Introduction In international market development, the hardest thing to control is often not the product or the price—it’s time. Clients cancel meetings due to unexpected events. They repeatedly decline with “I’m too busy.” But when you’re facing a client with enormous potential, the reluctance to leave without meeting them face-to-face can drive you to make […]

I once worked with a client from India who ran a potato chips factory. His newly purchased VFFS (Vertical Form Fill Seal) machine kept having sealing problems, resulting in a high defect rate that frustrated his entire team. He sent me a photo: bags of chips with wrinkled seals that leaked air with the slightest

Many people enjoy writing inspirational stories about climbing the ladder from a junior salesperson to a sales director. But frankly, for those of us in foreign trade from the post-80s and 90s generations, this isn’t some grand script. It’s more a product of our times. After all, many of our peers who truly seized the