If the United States is the king of North American packaging machine consumption, then Brazil is the undisputed “South American giant.” The market here is vast, customers are enthusiastic, but it’s also full of unexpected challenges. Today, I want to share an experience that happened in Brazil that still makes me feel extremely ashamed and […]
If India is the “quantity” king of packaging machinery, then the United States is undoubtedly the pinnacle of “quality” and “value.” Here, high unit prices and high standards are demanded—it’s the strategic high ground every brand aspires to conquer. In 2018, I set foot in the United States for the first time. To be honest,
In a sales career, nothing hurts more than watching a major client slip away. You spent years pursuing them, investing your heart and soul. Today, I want to review a deeply painful failure. It’s about a client I pursued for five years in India. It’s also about “integrity,” “process,” and “responsibility.” First Encounter: A Missed
