Every time we negotiate an order with a client, we face a strikingly similar scene—the price discussion.             “Can you go any lower?” “Your competitor’s quote is 20% cheaper.” Do you feel the anxiety? Competitors are cutting prices again, customers are constantly comparing quotes, and your sales and profits seem […]

During the COVID-19 pandemic, “online exhibitions” became the hottest topic across all industries. With physical channels blocked, nearly every company shifted its focus and resources online. But what were the results? I can’t speak for fast-moving consumer goods (FMCG), but I can say with certainty that for the packaging equipment industry, the effectiveness of online

If H gave me my first glimpse into Syria’s pain, another Syrian client, M showed me the most resilient and sincere light of humanity. Of all my clients, she is the one I consider a sister. An Email, A Fateful Connection Across War Zones In 2014, I came across an inconspicuous Gmail address in a