Many people enjoy writing inspirational stories about climbing the ladder from a junior salesperson to a sales director. But frankly, for those of us in foreign trade from the post-80s and 90s generations, this isn’t some grand script. It’s more a product of our times. After all, many of our peers who truly seized the […]

In the long journey of B2B sales, nothing is more agonizing than waiting for a client’s final decision. However, a successful deal closure is rarely a sudden “surprise”; it is the culmination of a series of positive signals. The ability to keenly capture and interpret these signals is what separates a passive salesperson from a

For B2B companies, international exhibitions are an indispensable tool for market development. However, participating in a trade show is not merely about “showing up”; it is a campaign that requires meticulous planning and rigorous execution. In this blog, we will break down the key considerations for attending international exhibitions, from pre-show preparation to on-site execution