For B2B companies, international exhibitions are an indispensable tool for market development. However, participating in a trade show is not merely about “showing up”; it is a campaign that requires meticulous planning and rigorous execution. In this blog, we will break down the key considerations for attending international exhibitions, from pre-show preparation to on-site execution […]

Every time we negotiate an order with a client, we face a strikingly similar scene—the price discussion.             “Can you go any lower?” “Your competitor’s quote is 20% cheaper.” Do you feel the anxiety? Competitors are cutting prices again, customers are constantly comparing quotes, and your sales and profits seem

During the COVID-19 pandemic, “online exhibitions” became the hottest topic across all industries. With physical channels blocked, nearly every company shifted its focus and resources online. But what were the results? I can’t speak for fast-moving consumer goods (FMCG), but I can say with certainty that for the packaging equipment industry, the effectiveness of online