Fill&Package

A Painful Lesson — How I Lost a 5-Year Indian Client Due to “Quality Control” and “Process Failures”

In a sales career, nothing hurts more than watching a major client slip away. You spent years pursuing them, investing your heart and soul. Today, I want to review a deeply painful failure. It’s about a client I pursued for five years in India. It’s also about “integrity,” “process,” and “responsibility.” First Encounter: A Missed […]

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The Answer Lies in the Field — Why We Insist on “Boots on the Ground”

In today’s digital age, it seems we can reach customers in any corner of the world through the internet. But for B2B businesses, especially in the packaging equipment industry, the first challenge sales must overcome is always trust. And the most direct and effective way to build trust remains face-to-face communication. I firmly believe that

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