If you have ever opened a shipment of probiotic sachets and found powder residue on the outside, you already understand the problem this article is about. Or perhaps you have weighed a production batch and discovered fill weights drifting by 5% across a shift. Both failures trace back to the same root cause: a filling […]

Jelly is one of the most commercially interesting products in the sachet category. It is shelf-stable and visually appealing. Children love it. Adult consumers are increasingly drawn to it in the form of functional gels and nutritional jellies. Additionally, it commands a strong retail price premium in shaped pouch formats that rectangular competitors simply cannot

There is a moment that happens in every mature product category. The products start to look the same. The sachets are all rectangular. The colours are slightly different. But from three metres away — the distance at which a consumer makes the first visual decision — the shelf looks like one long wall of sameness.