Many people enjoy writing inspirational stories about climbing the ladder from a junior salesperson to a sales director. But frankly, for those of us in foreign trade from the post-80s and 90s generations, this isn’t some grand script. It’s more a product of our times. After all, many of our peers who truly seized the […]

En el largo camino de las ventas B2B, nada es más angustioso que esperar la decisión final de un cliente. Sin embargo, el cierre exitoso de un trato rara vez es una sorpresa repentina; es la culminación de una serie de señales positivas. La capacidad de captar e interpretar con precisión estas señales es lo que distingue a un vendedor pasivo de un...

For B2B companies, international exhibitions are an indispensable tool for market development. However, participating in a trade show is not merely about “showing up”; it is a campaign that requires meticulous planning and rigorous execution. In this blog, we will break down the key considerations for attending international exhibitions, from pre-show preparation to on-site execution