Xibei Prepared Food Controversy: A Capital vs. Consumer Clash and What It Means for the Future of China’s RTE Industry
Preface: A Wake-Up Call for the Entire Industry In recent weeks, one of China’s most talked-about food industry controversies has been the public battle between entrepreneur Luo Yonghao and restaurant chain Xibei over the use of prepared food (also known as Ready-to-Eat, or RTE, meals). This highly publicized dispute reflects a broader and deeper concern: […]