Encher e Embalar

In a sales career, nothing hurts more than watching a major client slip away. You spent years pursuing them, investing your heart and soul. Today, I want to review a deeply painful failure. It’s about a client I pursued for five years in India. It’s also about “integrity,” “process,” and “responsibility.” First Encounter: A Missed […]

If I had to choose the most special and memorable place in my sales career, it would be India. It completely shattered my perceptions. Why am I writing about it first? Because the reality of India is completely different from what you read online. Customs data shows that India is one of the world’s largest

In today’s digital age, it seems we can reach customers in any corner of the world through the internet. But for B2B businesses, especially in the packaging equipment industry, the first challenge sales must overcome is always trust. And the most direct and effective way to build trust remains face-to-face communication. I firmly believe that