Jelly is one of the most commercially interesting products in the sachet category. It is shelf-stable and visually appealing. Children love it. Adult consumers are increasingly drawn to it in the form of functional gels and nutritional jellies. Additionally, it commands a strong retail price premium in shaped pouch formats that rectangular competitors simply cannot […]

There is a moment that happens in every mature product category. The products start to look the same. The sachets are all rectangular. The colours are slightly different. But from three metres away — the distance at which a consumer makes the first visual decision — the shelf looks like one long wall of sameness.

Introduction When sourcing a VFFS bag former — whether you are a machine manufacturer equipping a new line, or a wholesaler restocking spare parts — the first decision is always collar-type or trunk-style. The wrong choice means the former either cannot handle the product, or the machine runs at a higher rejection rate than it