مدونة

If the rise of the “Crying Horse” revealed consumers’ pursuit of “emotional value,” another phenomenal event at the start of 2026—the “Daidi Pig Slaughter”—touched upon an even deeper, scarcer emotional nerve of our time: a sense of belonging and human connection. This nationwide pilgrimage, sparked by two pigs, not only made an ordinary rural girl […]

In 2026, the Year of the Horse in China, the first viral sensation wasn’t a meticulously designed mascot, but a “defective” product dubbed the “Crying Horse.” This phenomenal marketing case study not only reveals profound shifts in the current consumer market but also offers invaluable insights for those of us in traditional B2B manufacturing, including

We have seen this scenario too many times: A brand-new packaging line features top-tier core equipment, yet it struggles during commissioning or suffers from chronic issues after launch. The culprit? Often, it’s not the expensive packaging machine, but an oversight in the belt conveyor system design. These failures rarely stem from the quality of the